Sachin Kerur is Chairman of Optima Sports & Capital, a UAE-based international sports advisory group that connects brands, rights holders, athletes, investors and sporting organisations through strategic partnerships, talent representation and sports investment.
He works with leaders across sport, business and government to develop commercially impactful relationships, helping organisations unlock opportunities across sponsorship, athlete management, investment, grassroots development and major sporting initiatives. Under his leadership, Optima has developed a reputation for combining strategic thinking with practical execution, bringing together global expertise and regional insight across the rapidly evolving sports ecosystem.
Previously, Sachin was a regional Managing Partner of two of the world’s leading law firms, bringing extensive international leadership experience in governance, negotiation and complex commercial strategy. His approach to sport is founded on the belief that successful partnerships are built not only on commercial value, but also on trust, innovation and long-term relationships.