Train your mind
Elevate your game

Unlock the power of sports psychology to sharpen focus, overcome mental blocks, and build lasting resilience.
Make mental training your competitive edge and elevate your game every day.

Nudge Sports, in partnership with Optima Sports & Capital, a UAE-established sports and talent advisory group with deep MENA-region expertise across sponsorship, talent management, and sports investment, is bringing structured performance enhancement training to athletes, students and organisations across the Middle East.

Optima Sports & Capital's regional relationships and execution-focused approach, paired with Nudge Sports' structured and scientific approach supported by neuro tech enabled peak performance programs, give the athletes and stakeholders a trusted partner for world-class mental performance and psychological development.

At Nudge Sports, we go beyond traditional training to build champion mindsets. Tailoring our approach to an athlete’s unique needs, we work on mental conditioning with cutting-edge Sports Psychology techniques. Geared for all ages starting from 8 + years, our programs encompass goal setting, positive self-talk, visualization, neuro-performance optimization and more, equipping athletes to master both the competitive arena and the mental game. Nudge Sports identifies the most suitable Sports Psychologist to support your mental training journey. Elevate your mindset, normalise mental performance as a core pillar of athletic training and own the victory. Grounded in science and powered by technology, our evidence-based approach brings world-class sport psychology to athletes across the UAE and the wider region. At Nudge Sports, success is a state of mind.

GET THE ADVANTAGE

Nudge Edge

Mind-body Synergy Mastery

Fuses cutting-edge Sports Psychology techniques with physical training to transcend traditional boundaries for excellence.

Neuro-performance Optimization

Unlocks full potential and builds a sports mindset by pushing the boundaries of neuroscience for enhanced cognitive capabilities and performance enhancement.

Intelligent Performance Analytics

Studies psychological nuances and performance data to apply innovative mental strategies to optimize self-confidence in sports and athletic achievement.

Results-driven Approach

Trains athletes to perform under the high pressure from match days to podium moments, using evidence-based mental conditioning for measurable, sustained peak performance.

Expertise with Experience

Internationally qualified Sport Psychologists, with accreditations from globally recognised institutions, deliver top-tier mental conditioning for performance enhancement.

CHOOSE YOUR PROGRAM

Our Services

PEP for Kids & Parents

Helps young athletes (8–12 years) build confidence, emotional awareness, and healthy sporting habits, while equipping families to play an active role in their child’s sporting journey and mental growth.

Peak Performance Program (With SynPhNe)

Combines sports psychology with cutting-edge neuro-integrative technology to optimize brain & muscle performance, enhance recovery, and help athletes achieve sustained peak performance.

PEP for Athletes

Supports athletes across all levels, from beginners to elite performers, in building the mindset, habits, and psychological skills needed to thrive in sport and beyond.

PEP for Athletes

Supports athletes across all levels, from beginners to elite performers, in building the mindset, habits, and psychological skills needed to thrive in sport and beyond.

Peak Performance Program ( With SynPhNe )

Combines sports psychology with cutting-edge neuro-integrative technology to optimize brain & muscle performance, enhance recovery, and help athletes achieve sustained peak performance.

PEP for Kids & Parents

MEET THE EXPERTS

Our Team

Dr Sahen Gupta

MSc and Doctorate in Sport & Exercise Psychology (with commendations) - Glasgow Caledonian University.
8+ years of experience

With a MSc and Doctorate in Sport & Exercise Psychology from Glasgow Caledonian University, he conducts regular individual and group sessions with developmental and elite athletes from different sports. He has travelled with teams to ICC World Cups, European Qualifiers, European and National Championships as the Head Sport Psychologist.

Unique Approach: He is one of the few Sport Psychologists trained in psychotherapy and works on balancing mental health with performance and aims to bring cutting-edge research into applied performance benefits.

Malavika Vishwanath

Counseling and Sport Psychology Master of Education in Counseling & Sport Psychology - Boston University.
4+ years of experience

She holds a Master of Education degree in Counseling and Sport Psychology from Boston University. With 2 years of applied experience in the field, she combines her training in mental health and performance enhancement to holistically aid in athletes’ well-being.

Unique Approach: She is clinically trained in identifying and healing eating disorders and body image issues in athletes. An Ekalavya awardee and NCAA All-American in swimming, her 15 years of elite athletic experience in India and the USA adds to her personal understanding of athletes’ experiences.

Toby Crane

MSc in Sport and Exercise Psychology
2+ years of experience

Toby Crane is a Sport and Exercise Psychologist trainee in the UK, currently completing his Stage 2 Qualification with the British Psychological Society. He holds a BSc and MSc in Sport and Exercise Psychology and works with individuals, teams, and groups across ages, abilities, and sports, with particular experience in endurance events.

Unique Approach: Toby combines clients' lived experiences with the latest Sport Psychology research to help them reach their goals. His background includes a performance analysis internship with Wigan Warriors Rugby League and fieldwork with endurance athletes, including the world's toughest row and Canada's Toronto Marathon Psyching Team.

WHO WE WORK WITH

OUR CLIENTS

What Our Clients Say

TESTIMONIALS

VIDEO TESTIMONIALS

Founder & Director of Nisha Millet Swimming Academy (NMSA)

Represented India in Swimming at the 2000 Olympics

Arjuna Awardee

Founder of Dipankar’s Badminton Academy (DBA)

Represented India in Badminton at the 1992 and 1996 Olympics

3-time National Champion

Chief Coach at Anjali Bhagwat Shooting Academy

Represented India in Shooting at the 2000, 2004, and 2008 Olympics

Khel Ratna & Arjuna Awardee; Former World No.1

Founder of KALS, Coorg

Represented India in Athletics at the 1988 Olympics

Arjuna Awardee

BLOGS