ABOUT US

MISSION

To enable sporting excellence and build a champion mindset through our programs and interactions.

VISION

To build a strong sporting community by nudging the athlete to become not just a better player but a stronger and a more socially conscious individual.

Nudge Sports is dedicated to empowering athletes for consistent peak performance and mental wellbeing. We prioritize the ‘fine margins’ of success, focusing on mental conditioning as integral to training. By refining the 5 mental muscles – motivation, confidence, intensity, focus, and mind state – we ensure athletes perform at their best.

More than a training program, at Nudge Sports, we aim to be the driving force behind individuals and teams making optimal decisions for peak performance, both on and off the field.

Founder & Director

Amit Gadkari

With over 27 years of leadership spanning the Middle East and India across an impressive portfolio including global brands like Montblanc, Villeroy & Boch, Fila, and Marcolin Eyewear, Amit has held key roles at RPG Group, Reliance Industries, Marico, and Renaissance Group.Beyond the boardroom, Amit is an active cricketer with a background in age group cricket and badminton for Mumbai. A seasoned executive, avid reader, blogger, and cycling enthusiast, he maintains a keen pulse on global sporting landscapes.Amit’s dedication to mental health in sports is evident through his role as the CEO and founding trustee of Cricketers’ Foundation, a sports philanthropy trust (www.cricketersfoundation.org). Here, he spearheaded mental conditioning for teenage Mumbai cricketers, collaborating with a leading sport psychology organization that has supported athletes at the Olympics and domestic and international cricket arenas.Driven by the overwhelming response to these initiatives and a passion for addressing performance related as well as mental health challenges, Amit launched Nudge Sports – a commitment to fostering holistic development and well-being among young adolescents and competitive athletes across India and the Middle East.

Sachin Kerur

Sachin Kerur is Chairman of Optima Sports & Capital, a UAE-based international sports advisory group that connects brands, rights holders, athletes, investors and sporting organisations through strategic partnerships, talent representation and sports investment.

He works with leaders across sport, business and government to develop commercially impactful relationships, helping organisations unlock opportunities across sponsorship, athlete management, investment, grassroots development and major sporting initiatives. Under his leadership, Optima has developed a reputation for combining strategic thinking with practical execution, bringing together global expertise and regional insight across the rapidly evolving sports ecosystem.

Previously, Sachin was a regional Managing Partner of two of the world’s leading law firms, bringing extensive international leadership experience in governance, negotiation and complex commercial strategy. His approach to sport is founded on the belief that successful partnerships are built not only on commercial value, but also on trust, innovation and long-term relationships.

The Core Team

Nudge Sports is powered by a dynamic team of seasoned Sport & Performance Psychologists and Counselling Psychologists. With qualifications in clinical psychology, applied psychology, sport & exercise psychology, and behavioural neuroscience from top-tier universities across India, the UK, Canada, and the US, they bring not only a robust work ethic but also a wealth of experience, having positively impacted over 10,000 athletes across a diverse spectrum of 100 different sports. 

The team has proven expertise in working with athletes at every level – from schools and colleges to elite national and international stages, including Olympians and Paralympians.

Dr Sahen Gupta

MSc and Doctorate in Sport & Exercise Psychology (with commendations) - Glasgow Caledonian University.
8+ years of experience
With a MSc and Doctorate in Sport & Exercise Psychology from Glasgow Caledonian University, he conducts regular individual and group sessions with developmental and elite athletes from different sports. He has travelled with teams to ICC World Cups, European Qualifiers, European and National Championships as the Head Sport Psychologist.

Unique Approach: He is one of the few Sport Psychologists trained in psychotherapy and works on balancing mental health with performance and aims to bring cutting-edge research into applied performance benefits.

Malavika Vishwanath

Counseling and Sport Psychology Master of Education in Counseling & Sport Psychology - Boston University.
4+ years of experience
She holds a Master of Education degree in Counseling and Sport Psychology from Boston University. With 2 years of applied experience in the field, she combines her training in mental health and performance enhancement to holistically aid in athletes’ well-being.

Unique Approach: She is clinically trained in identifying and healing eating disorders and body image issues in athletes. An Ekalavya awardee and NCAA All-American in swimming, her 15 years of elite athletic experience in India and the USA adds to her personal understanding of athletes’ experiences.

Toby Crane

MSc in Sport and Exercise Psychology
2+ years of experience
Toby Crane is a Sport and Exercise Psychologist trainee in the UK, currently completing his Stage 2 Qualification with the British Psychological Society. He holds a BSc and MSc in Sport and Exercise Psychology and works with individuals, teams, and groups across ages, abilities, and sports, with particular experience in endurance events.

Unique Approach: Toby combines clients' lived experiences with the latest Sport Psychology research to help them reach their goals. His background includes a performance analysis internship with Wigan Warriors Rugby League and fieldwork with endurance athletes, including the world's toughest row and Canada's Toronto Marathon Psyching Team.

The Advisory TeaM

Prof. Shailesh V. Shrikhande

Deputy Director, Tata Memorial Hospital

Sujjain Talwar

Senior Partner, Economic Laws Practice

Hemchandra Javeri

CEO Investor, Board Member–Forum Synergies

Sairaj Bahutule

Ex Indian Cricketer, Spin Bowling Coach NCA & Rajasthan Royals

Vighnesh Shahane

Former CEO & MD – Ageas Federal

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